JOTC Strategy Planning & Balanced Scorecard

JOTC, Jordan's leading independent open-access storage provider in the petroleum industry, faced significant difficulty aligning strategy across 13 different functional departments with diverse backgrounds. The organization needed to shift employee mindsets toward strategic thinking while ensuring all departments understood and contributed to organizational objectives using consistent language.

With services spanning storage, handling, transportation, aviation fueling, and bunkering, the complexity of coordinating strategic direction across such diverse operations presented a major leadership challenge.

JOTC's Board of Directors strategy became actionable, and the managers in all business units mastered the strategy planning skills needed to drive execution independently.

Strategic performance was integrated into employee evaluations, creating direct accountability for strategic outcomes. All performance-gap initiatives progressed on track, and leadership was positioned for sustained performance improvement across the organization.