CARE International's program "Empowering Voices and Economic Participation of Refugee and Host Community Women in Jordan" required deep understanding of the handicraft sector's market dynamics to ensure program effectiveness.
Without comprehensive market intelligence and value chain analysis, the program risked investing in skills and products that lacked viable market demand, potentially undermining the economic empowerment objectives for refugee and host community women.
EDAMA implemented a 21-week consulting engagement combining rigorous primary and secondary research:
Primary data collection via interviews, focus groups, and observations from 24 individuals and 11 organizations across the handicraft ecosystem. Secondary research analyzing 83 reports and articles covering market trends, consumer preferences, and policy landscape.
Market Research covering characteristics, segmentation, ecosystem mapping, pricing analysis, competition assessment, and export potential. Value Chain Analysis identifying all stakeholders, challenges, and bottlenecks from raw material sourcing through production to market access.
Value Chain Optimization Study revealing specific entrepreneur support needs and efficiency solutions to strengthen the sector.
Delivered actionable integration plans that exceeded CARE's expectations, providing in-depth knowledge about the handicraft sector with specified key stakeholder roles and market opportunities.
CARE International subsequently recommended EDAMA for future research engagements, citing proven capacity in evidence-based research with tailored recommendations that guide strategic direction for development programs.
EDAMA demonstrated proven capacity in evidence-based research, with tailored recommendations that guide our strategic direction. Their actionable integration plans exceeded our expectations.— CARE International in Jordan
CARE International in Jordan
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