Research, Analytics & Impact Evaluation
Market and people insights, sector and value chain analysis, program evaluation and impact assessment (MEAL), and circular economy advisory.
Market & People Insights
Data-driven market research and people analytics to inform strategic decisions and drive performance.
View OverviewProgram Evaluation & Impact Assessment (MEAL)
Monitoring, evaluation, accountability, and learning frameworks for programs and development initiatives.
View OverviewEffective decision-making requires reliable data, rigorous analysis, and actionable insights. EDAMA's Research, Analytics & Impact Evaluation practice helps organizations and development agencies generate the evidence they need to make informed decisions, demonstrate impact, and continuously improve their programs and strategies.
Our research capabilities span market research, consumer insights, workforce analytics, sector analysis, and program evaluation. We combine quantitative methods (surveys, statistical analysis, econometric modeling) with qualitative approaches (interviews, focus groups, case studies) to deliver comprehensive, nuanced insights that go beyond surface-level findings. Our MEAL expertise has been trusted by international organizations including USAID, CARE, Mercy Corps, DRC, and Relief International.
Market & People Insights
Understanding your market landscape and workforce dynamics is foundational to making sound strategic and operational decisions. Our Market & People Insights service delivers deep, actionable intelligence across both external markets and internal organizational capabilities.
On the market side, we conduct comprehensive market research covering market sizing, segmentation analysis, competitive intelligence, customer behavior analysis, and trend identification. Our research designs combine desk research with primary data collection — including consumer surveys, trade interviews, retail audits, and mystery shopping — to build a multi-dimensional understanding of your market opportunity.
Our people analytics capabilities help organizations understand their workforce composition, engagement levels, capability gaps, and talent pipeline. We design and administer employee surveys, conduct organizational culture assessments, perform skills gap analyses, and develop workforce planning models that align human capital strategy with business objectives.
Whether you need to validate a new market opportunity, understand why customers are switching to competitors, benchmark your employee engagement against industry peers, or identify the critical talent gaps that will constrain your growth strategy, our research team delivers the evidence base you need to act with confidence.
Key Deliverables
- Market research report with sizing & segmentation
- Consumer insights & behavior analysis
- Workforce analytics & engagement survey
- Competitive intelligence briefing
- Skills gap analysis
- Strategic recommendations with action plan
Who Is This For?
Organizations seeking data-driven decision-making across markets and people. Relevant for marketing teams, HR leaders, strategy teams, and executives evaluating growth opportunities or organizational capability.
Program Evaluation & Impact Assessment (MEAL)
For organizations implementing social programs, development projects, or corporate social responsibility initiatives, demonstrating impact is both an accountability requirement and a strategic imperative. Our MEAL (Monitoring, Evaluation, Accountability, and Learning) service provides the frameworks, tools, and expertise needed to design, measure, and communicate program impact.
We work with organizations to establish robust MEAL systems from program inception — defining clear theories of change, developing logical frameworks, establishing baseline measurements, designing data collection instruments, and building monitoring dashboards that track progress against planned outcomes.
For ongoing and completed programs, we conduct independent evaluations using mixed-methods approaches that combine quantitative impact measurement with qualitative understanding of how and why programs work. Our evaluation designs include quasi-experimental approaches, pre-post comparisons, contribution analysis, and outcome harvesting, selected based on the evaluation questions, program design, and data availability.
Our MEAL expertise spans international development, humanitarian response, education, healthcare, livelihoods, and governance programs. We have conducted evaluations for international organizations including USAID, CARE, Mercy Corps, DRC, and Relief International, bringing both methodological rigor and contextual understanding to every engagement.
Key Deliverables
- MEAL framework & theory of change
- Baseline studies & data collection tools
- Midterm and final evaluations
- Impact reports with evidence synthesis
- Learning briefs & recommendations
- Monitoring dashboards & KPI tracking
Who Is This For?
NGOs, development agencies, government ministries, and organizations implementing impact programs. Essential for donors requiring rigorous evidence of program effectiveness and value for money.