Al Moka'ab, a pioneering construction company specializing in luxurious residential buildings and green building technologies, needed a clear strategic vision and well-defined objectives. The organization required alignment between internal resources and capabilities with market realities to drive competitive advantage in an increasingly sophisticated market.
Over a 12-month engagement, EDAMA implemented a comprehensive Strategic Performance Management System through multiple workstreams:
Strategy workshops with the Board of Directors and executive management to establish vision, mission, core values, and high-level strategic goals. External environmental analysis using PESTEL and Porter frameworks to identify industry trends, opportunities, and threats.
Internal assessment examining value chain, financial performance, marketing effectiveness, and organizational strengths and weaknesses. Strategy translation via Strategy Map and Balanced Scorecard with clear KPIs.
Organizational alignment reviewing structure, values, leadership, and systems. Implementation roadmap with progress monitoring and ongoing recommendations.
Al Moka'ab obtained a crystal-clear roadmap to strengthen competitive positioning in the luxury construction market. The company successfully achieved its Year 1 strategic objectives following implementation.
Enhanced clarity on daily organizational efforts toward performance targets ensured that every department understood its contribution to the overall strategic direction.
EDAMA provided us with a crystal-clear roadmap to strengthen our competitive positioning. Their strategic framework gave us the clarity we needed to align our entire organization toward common goals.— Al Moka'ab Executive Management
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