NDT, a telecommunications engineering company established 18 years prior, held a high market share in Jordan but faced market saturation constraints. Leadership questioned how to increase revenue when working within a highly competitive, price-sensitive market where local opportunities were limited.
The company needed a structured approach to evaluate regional expansion opportunities and determine which markets, services, and entry modes offered the best prospects for growth.
EDAMA delivered a three-month consulting engagement led by Dr. Hani Al Abdallat, comprising six structured phases:
Local Market Research — analyzed Jordanian market characteristics, competitive dynamics, and demand patterns. Expansion Strategy Assessment — evaluated market penetration, product development, market development, and diversification options using the Ansoff Matrix.
Regional Market Research — examined five target countries including Saudi Arabia, Iraq, UAE, Oman, and Egypt. Country Reports — assessed investment environments, risks, legal requirements, and potential partnerships in each market.
Multicriteria Decision Tool — designed a framework for objectively selecting the optimal export destination. Gap Analysis — identified capability improvements needed for export readiness.
NDT successfully identified the main service to export, assessed capacity and capabilities readiness for exporting, and identified the high-potential specific exporting market.
The structured multicriteria decision framework provided NDT leadership with an objective, data-driven basis for market selection decisions, replacing intuition-based approaches with evidence-based strategy.
We express high satisfaction with the quality of deliverables, depth of analysis and recommendations, and the professional attitude and commitment of the EDAMA consulting team.— NDT Leadership Team
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